Working with the team from The Rarity Collection, owners of El Castillo Boutique Hotel, an existing client, I developed a comprehensive brand and graphic identity system. Bocas Bali Luxury Water Villas feature Balinese materials, design and aesthetics. My mandate included designing the logo, colour palette (for interior design as well), graphic and design elements, interior design and the foundation concepts for advertising and marketing programs. The identity includes a folio of graphic devices - Lotus, Jasmine, Palm and Wood - which are used as additional visual elements as fabric patterns, stone and wood carving, architectural details, patterns, screens and in collateral.