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SEVEN SOUTH STUDIO
RE\SET TORONTO FASHION, TORONTO, CANADA
I was asked by Robin Kay, illustrious Canadian fashion guru, to create an identity for RE\SET Canadian Fashion, a new fashion collaboration Robin was co-developing.
The RE\SET concept taps into the newer "see-now-buy-now" retail and social media fashion reality, very different from the past stodgy approach of a closed-off runway show for editors and front-row mainstays. I wanted the identity to immediately tell the story and be highly iconic, instragramable and also clever, witty.
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