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Mr Beers is one of those projects that is pure fun, and full of promise. Ismark Beers is a young Costa Rican entrepreneur, who is charismatic, energetic and talented, and makes delicious food! I was asked to create a brand for him and his personality, looks and demeanour are the cornerstones of his business, and I wanted to capture and amplify that in the brand.

I created an illustration, using photographs, to ensure that he was front and centre, but in a manner that was light-hearted, clever, not self-centred (well, maybe a little). 

The colourful image is balanced by the black and white, and the typography is strong, and yet very playful. This brand is about having fun, being out with friends, and grabbing a late night bite. 

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